Iowa Section - American Water Works Association
Public Information Committee

Policies and Guidelines for advertising on the Iowa Section AWWA website

General
The Iowa Section AWWA (IA-AWWA) maintains a website at the URL address www.ia-awwa.org. The purpose of the website is to help IA-AWWA fulfill it vision as "the leading force in Iowa dedicated to safe drinking water." The site serves to promote the activities of the association and provide information to its members.

The reason for offering sponsored advertising on the IA-AWWA website is two-fold. First, it helps fulfill the association's mission by providing increased visibility to professionals working in the Iowa drinking water industry. It also promotes the ideals of increased communications, informed decision-making, and returning value to section members.

Second, sponsorship provides a mechanism whereby the website can become a self-supporting activity. The IA-AWWA website is designed and supported by volunteers, and the only expense is for the internet hosting service. Revenues generated by sponsored advertisements offset the monthly hosting fees for the web page.
 

Qualification of Advertisers
As a general rule, sponsors must provide goods and/or services that are directly related to the drinking water industry in Iowa. In most cases this is an easy determination to make and will be handled by the IA-AWWA webmaster. Where relatedness is not plainly evident, a determination will be made by the IA-AWWA Public Information Committee.

One benefit for potential advertisers is that by being a sponsor, they are creating a perceptual link between their organization and IA-AWWA in the minds of site visitors. IA-AWWA has worked hard to establish a strong reputation for honesty, integrity, and professionalism, and truly hopes that it's reputation "rubs off" on sponsors. However, IA-AWWA also recognizes that the opposite effect may occur. For that reason, IA-AWWA reserves the right to refuse sponsorships that are not related to, or consistent with, the mission, vision and values of IA-AWWA.
 

Advertising Information
The website will accept one "site sponsor" each calendar month. Please remember that the site is maintained by volunteers and sponsors are asked to be understanding fi a link is a day or two late going up. Advertising space is offered on a first come, first serve basis. Slots can be reserved no more than 12 months in advance. As long as there are other organizations wishing to be sponsors, organizations will be limited to sponsoring the website once per calendar year.

Rates are recommended by the Public Information Committee and approved by the IA-AWWA Board. Current rates are $75 for organizations that are IA-AWWA members (or that have employees who are individual members), and $100 for non-members. If the demand for sponsorships exceeds available slots, preference may be given to members.
 

Technical Details

• The sponsorship advertisement will consist of a corporate loge-type graphic. Graphics must be supplied by the sponsoring organization. IA-AWWA cannot design the advertisement.

• The graphic must be provided as either a .gif or .jpg file format. Image size must be no larger than 200 pixels wide by 125 pixels high. Images should be simple graphic files only; no Macromedia or other animated advertisements will be accepted.

• Any graphic that interferes with the proper operation of the IA-AWWA website, or other internet host, will be removed.

• Underneath the logo will be the phrase "Please support our sponsor of the month," followed by the name of the organization. Both the logo graphic and the textual name of the organization will be linked to the sponsoring organizations homepage.
   

How to Advertise

• Complete the Sponsor Registration form and return along with payment to:

Matthew Hawes, E.I.T.
Webmaster, IA-AWWA
Environmental Engineer, Ames Water and Pollution Control
300 East 5th Street, Building 1
Ames, Iowa 50010
Phone: (515) 239-5150
Fax: (515) 239-5251

• Submit the graphic file to the webmaster via e-mail. Indicate in the subject line that the e-mail is for the Iowa Section AWWA web sponsorship.

• Once the graphic has been checked to ensure it conforms to the technical requirements and the Public Information Committee approves the sponsor as being consistent with the qualifications outlined above, the check will be forwarded to the Iowa Section-AWWA Treasurer.

• Sponsors will received an e-mail confirming that everything is in order and informing them of which month they will be sponsoring.